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In 2021, 46% of All Smartphones Sold to Have OLED Displays
Examining OLED smartphone announcements in the H121, 2021 looks to be a record year for new smartphone models, reaching a projected 426 smartphone models released or available this year, up 12.5% from last year, and slightly above the peak of the last 5 years (2017). OLED share of new model introduced has been increasing is expected to reach 48.6% of new & available models by the end of this year and a slightly higher share (over 50%) for the 1st half.
Examining OLED smartphone announcements in the H121, 2021 looks to be a record year for new smartphone models, reaching a projected 426 smartphone models released or available this year, up 12.5% from last year, and slightly above the peak of the last 5 years (2017). OLED share of new model introduced has been increasing is expected to reach 48.6% of new & available models by the end of this year and a slightly higher share (over 50%) for the 1st half.
Back in 2017 the 5.0” to 5.5” category was not only the largest, but also held >75% share of the total, however within a year that share dropped to <30% as smartphone panel sizes began to increase and by 2019 the largest panel size category was 6.2”. While the average smartphone has continued to increase in size, the 6.4”to 6.5” had the largest share for smartphones both last year and this year and continues to increase as a percentage of the total from 35.7% last year to a projected 41.6% this year.
In terms of OLED smartphones shipped, DSCC reported 180m in Q121, and forecast 155m in Q221, 225m in Q321 and 230m in Q421, or a total of ~730m for the year up from 655in 2020. With a total smartphone forecast of 1.360b smartphones in 2021, OLEDs represent ~ 53.7%, up from 50.8% in 2020, the first year in which OLEDs held a majority if ever so small.
