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Apple Answers Critics — “iPhone XR is Best Selling iPhone” 
December 03, 2018
 
After reports of lower than expected sales of the iPhone XR, Greg Joswiak, Apple’s VP of product marketing said the iPhone XR has been the company’s best-selling iPhone model every day since it went on sale in mid-October. The iPhone XR, which costs $749, was announced alongside the iPhone XS and XS Max, which start at $999. The XR brings some key features of those phones to a lower price point, and analysts widely viewed it as Apple’s effort to bring facial recognition unlocking and its newest processing chip to a wider set of buyers. But we reported a string of negative forecasts from smartphone suppliers in recent weeks that the model might not be performing as Apple had hoped. Those reports, alongside investor anxiety over Apple’s Nov. 1 disclosure, it will no longer provide investors with iPhone unit sales data, have contributed to a more than 20 percent drop from Apple’s peak share price in October. While Apple is still not giving absolute unit sales figures, the company does occasionally disclose to investors which models are selling the best out of its lineup, which currently includes older models such as the iPhone 7 and iPhone 8. Greg Joswiak told Reuters that the iPhone XR is currently Apple’s “most mainstream product and our most popular iPhone.”